There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public. What is the Instagram Mute Button? In case you weren't aware of the newly featured Mute button, Instagram users can now mute a...
An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 39% of marketers planned to increase their influencer marketing budgets this year. However, as the industry has grown over the last 10+ years,...
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week. In case you missed, Instagram announced in a rare press conference the launch of their new...
The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the week continued, other brands like Samsung and eBay have jumped on board. Directionally, we...
Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many benefits, there are still precautions marketers should take prior to handing out video assignments to their influencers. The...
Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog post as well as social content. Sounds like a good...
Carusele Earns 4 Influencer Marketing Awards Carusele, a leading influencer marketing agency, announced today that their programs won three Excellence Awards (the highest honor) and one Distinction Award at the 24th Annual Communicator Awards. The awards honored influencer marketing programs Carusele managed for Wyndham Vacation Rentals...
This article originally appeared on Forbes.com, on June 1, 2018 Building a business on the periphery of platforms you don't control is always fraught with risk. Add influencer marketing to the industries that didn't exist pre-social media, and count it among those that have thrived on...
As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs? The recent surge in influencer marketing has some marketers concerned that there's an authenticity crisis across the industry. At Carusele, we believe that if you follow these four simple steps, you can...
Do you know how your influencer marketing agency is counting influencer impressions? Yes - there are multiple ways to count influencer impressions from influencer marketing campaigns, and today we're breaking down four of the most common approaches we've seen. In the video above you'll notice that...
