Is Facebook's new influencer search engine, Branded Content Matching, really worth all the buzz? The influencer marketing world has been in a frenzy since leaked screenshots of Facebook's own influencer marketing tool emerged last week, called Branded Content Matching. We weren't very surprised at the news considering...
Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it? If you haven't seen or heard of virtual influencers powered by artificial intelligence, they're getting a lot of press right now. In fact, one company just got 6 million in funding...
The struggle to measure influencer marketing ROI In a recent survey of marketers by Econsultancy, 65% said they faced a challenge measuring influencer marketing within their organization. Fair enough. Except we think influencer marketing is fairly easy to prove out. In fact, we’ve captured and reported everything...
If your influencer marketing strategy relies on Instagram Pods, you might be in some trouble as Facebook begins to crack down. What are Instagram Pods? If you're not aware of what Instagram Pods are, they're groups of influencers who get together and like each other's content. So...
There's a component in influencer marketing many brands forget about while implementing campaigns...
Curious if you should start investing in influencer live streams? This past week on The Spin, Erin Ledbetter took some time to discuss the risks and rewards brands take when letting influencers go live with content that hasn't been approved by the brand. The Risks of...
This article originally appeared on Newswire, on May 8, 2018 Carusele, a leading influencer marketing agency, announced today the release of a sophisticated new self-guided quiz entitled, “The 2018 Influencer Marketing Maturity Assessment.” The quiz is designed for consumer brands, retailers, and consumer services to evaluate...
"How many influencers do you need to run an effective influencer campaign?" It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is not that simple. Unfortunately, it Depends. It depends on a lot of different things. The...
Hey students and recent grads! Are you interested in working for 2017’s Small Agency of the Year? Carusele is a cutting edge influencer agency spun out of Ignite Social Media – The Original Social Media Agency. In just three short years, we’ve run 125+ influencer...
What is Influencer Marketing? Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific product or brand in their content. The goal is to reach the audience of the "influencers" with positive brand...
