Death to Max Potential! Carusele Launches “Trueviews Algorithm” to Demystify Influencer Reach
Trueviews Algorithm Helps Brands Choose Among Different Strategies Carusele, a leading influencer marketing agency, today announced its new “TrueViews Algorithm,” a new methodology for estimating actual reach from influencer campaigns for consumer brands and retailers. As brands increasingly resist paying for non-existent impressions or fake followers,...
28 August, 2018
How to Break Through the Clutter with Influencer Marketing Content Audiences Crave
Make Your Influencer Marketing Content Stand Out As influencer marketing has become more popular, there's now tons of influencer content out there. And so, a major challenge for marketers is learning how to separate your content from all the rest. At Carusele, we've created over 50,000 pieces...
23 August, 2018
Influencer Marketing Timelines: How Quickly Can You Launch A Campaign?
When you're meeting with an influencer marketing agency, one of the biggest questions you're prone to ask is "how long will it take to get this campaign up and running?" In the following post, you'll learn what standard influencer marketing timelines should look like as well...
22 August, 2018
What To Do With Your Influencer Content After The Campaign
Don't Let Your Influencer Content Go To Waste Are you taking advantage of your influencer content after the campaign is over? If not, below we've broken down how to bridge the gap between your influencer campaigns and your social content strategy in order to make the...
16 August, 2018
How Influencer Insights Can Enhance Your Next Ad Campaign
Have you ever considered using the insights from your influencer marketing campaigns to inform and enhance your next ad campaign and creative concept? Well in this post, we're breaking down a few steps you'll need to take in order to make your next campaign successful. The...
15 August, 2018
‘No Fake Followers’ Is A Tricky Rallying Cry For Influencer Marketing
This article originally appeared on Forbes.com, on August 7, 2018 In late June, Keith Weed, the CMO for Unilever, called for more transparency in influencer marketing. The brand proclaimed the three commitments below, pulled from the original press release: • Transparency From Influencers: We will not work with influencers who buy followers. • Transparency...
08 August, 2018
Measuring Sponsored Content Rates for Influencers
There's a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we're predicting that within the next 12 months, we're going to see new metrics released to help identify what percentage of influencer's content is sponsored...
07 August, 2018
Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data
Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing Carusele, a leading influencer marketing agency, today announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant...
07 August, 2018
‘Tis the Season to Start Locking in Your Holiday Influencers
Yes, it's still August and your mind is still set on the summer and your end of the season vacation, but the marketer inside you should already be thinking about the holiday season. Why? Because it's time to lock in your holiday influencers for the 2019 season. Why...
02 August, 2018
