This article originally appears on Forbes.com, on April 27, 2018 While the Federal Trade Commission (FTC) has made clear for several years now that all paid endorsements must be clear and conspicuous, more and more research shows that influencers today either don't understand the regulations or don't...
Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers. Last week a certain Ad Age article received a lot of attention from our office and around the industry. The article reported as many as 78% of some...
It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines. Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC guidelines for influencer content. Now, we're diving into the steps marketers need to take if an...
Should marketers begin to change the way they develop influencer contracts? Back in January, our president, Jim Tobin, attended an event in Las Vegas where YouTube influencer Jake Paul was scheduled to speak. As many marketers may recall, the event was just days after his brother, Logan...
Have you been thinking that it might be time to hire an influencer marketing agency instead of doing the work in-house? If so, we have seven insights to help you evaluate that decision. #1. Finding and Vetting Influencers Today, finding influencers isn't that difficult with the tons of...
Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback? Pinterest certainly thinks so, but do marketers? Considering recent issues from Instagram throttling their API and restricting data outputs to marketers, there's certainly some potential. But the company...
How will the Instagram API changes impact your marketing efforts? Some interesting things were happening over at Facebook headquarters last week as Instagram drastically reduced the number of API calls their developers can make by 96%, from 5,000 calls per hour to 200 calls per hour. While...
Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights. Facebook advertising used to be quite simple. Until recently, you could easily upload a list of emails to Facebook Business Manager and be able to get parameters, or the characteristics, of the audience...
Carusele, the leading influencer marketing system, announced today that it received two Audience Honor Awards at the 10th annual Shorty Awards for its work on Red Nose Day and Wyndham Vacation Resorts influencer promotions. “Most influencer marketing today is broken,” said Jim Tobin, president and founder...
While many brands are still fixated on Millennials, the next generation is slowly on the rise: Generation Z. And there are many differences between Gen Z and the generations that came before them that can impact your influencer marketing strategy. Watch the video below or download...
