Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to influencer marketing as a way to reach engaged, targeted audiences who more and more...
These influencer tips may be just the thing to elevate your influencer marketing career. We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing, this has never been truer. If a blogger is serious about turning their...
Don't let your content strategies underperform any longer. For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus on creating owned content through their traditional web and e-commerce platforms, a significant amount of retailers’ referrals...
Although the practice is rather popular, there are still ways to improve your social media influencer marketing efforts. Influencer marketing. You keep hearing about it. Maybe you’ve tried it. Maybe you’re not sure whether it’s for you. Wherever you are in your influencer marketing journey, here...
“What you want Baby, I got it What you need Do you know I got it All I'm askin' Is for a little respect …” Aretha Franklin’s lyrics are perhaps even more poignant today when applied to one of the newest marketing tactics: the practice of influencer marketing. The marketing landscape has...
If you want to maximize your influencer marketing strategy, don't stop reading. If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your product into native content and out to audiences that have been...
Brand influencer marketing campaigns are gaining more and more attention in the upcoming year. So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another thing that’s speeding along is the uptake of influencer marketing. Jim Tobin, president of...
In order to develop an influencer marketing campaign that achieves your objectives, there are a few things to keep in mind. As a retailer, you probably already know that influencer marketing is a great way to bring customers in-store to browse and buy. You may have...
After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have used it believe it’s an effective strategy. So what’s next? It’s still a relatively new...
If you're trying to become a social media influencer, see what advice our successful influencers want to share. Influencer marketing has become a powerful strategy for brands who want to reach their target audience in an authentic, non-disruptive way. At Ignite and Carusele we have a network...
