The term “influencers,” as often used, is part of a great lie. As we use the term for marketing today, what we really mean is someone willing to share social media content for a fee. (Advocates work free.) We generally mean someone who has a blog,...
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and starting each content strategy with a clear understanding on your target audience first. Our approach to influencer...
Content Marketing Company, Carusele Media, leads industry less than a year after launch. Carusele, a content marketing company focused on scaled content creation and distribution for brands, announced today that it has served an estimated 1 billion impressions for its clients since launch, according to Jim Tobin,...
After spinning out of a social media agency, Carusele secures additional funding from investors. Carusele, an Ignite Social Media standalone company focused on social media content creation, syndication, and distribution sold as packages, announced today that it has secured $500,000 in additional funding from existing and...
Imagined and brought to life by ConAgra Foods, the first-ever Tell-A-Thon is a summer-long conversation about the issue of child hunger, particularly in summer months when those with little access to food outside of school programs need it most....
Yes, I’m a Millennial, but I’m a specific subset of that over-arching group. Brands are overgeneralizing the demographic they’re most trying to reach, and it’s making them lazy....
The Red Nose Club is a group of some of the best content creators from across the US. Leading the charge are our partners Dawn Sandomeno and Elizabeth Mascali of Party Bluprints who served not just as content creators but really as content editors connecting...
Aside from the occasional use of a simple smile or wink emoji to ensure the recipient understood messages were meant in good humor, I’ve never been a fan of using emojis to communicate. Honestly, use of emojis has always seemed pretty stupid to me. ...
Ryan McHenry's life and story demonstrate the true value of content creators to social media. While his time was short, his presence and creativity sparked one of the most popular memes of the past few years, the true value of which wasn't seen until after...
Snapchat has become the #3 network in terms of time spent by Millennials, yet most brands have no real presence. Certainly this is not the most pressing problem for marketers today but channel fragmentation is becoming a looming challenge as consumers rapidly change how they...
