Make Your Influencer Marketing Content Stand Out As influencer marketing has become more popular, there's now tons of influencer content out there. And so, a major challenge for marketers is learning how to separate your content from all the rest. At Carusele, we've created over 50,000 pieces...
When you're meeting with an influencer marketing agency, one of the biggest questions you're prone to ask is "how long will it take to get this campaign up and running?" In the following post, you'll learn what standard influencer marketing timelines should look like as well...
Don't Let Your Influencer Content Go To Waste Are you taking advantage of your influencer content after the campaign is over? If not, below we've broken down how to bridge the gap between your influencer campaigns and your social content strategy in order to make the...
Have you ever considered using the insights from your influencer marketing campaigns to inform and enhance your next ad campaign and creative concept? Well in this post, we're breaking down a few steps you'll need to take in order to make your next campaign successful. The...
This article originally appeared on Forbes.com, on August 7, 2018 In late June, Keith Weed, the CMO for Unilever, called for more transparency in influencer marketing. The brand proclaimed the three commitments below, pulled from the original press release: • Transparency From Influencers: We will not work with influencers who buy followers. • Transparency...
There's a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we're predicting that within the next 12 months, we're going to see new metrics released to help identify what percentage of influencer's content is sponsored...
There are various types of marketing tactics that one could invest in, banner ads, email campaigns, point-of-sale materials, etc., and unless you have a limited budget, the return on many of these investments ends once the asset is no longer active. However, influencer marketing has some unique...
Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online. The Current Social Commerce Landscape Recent studies have revealed that 30 percent of all U.S. internet users...
There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public. What is the Instagram Mute Button? In case you weren't aware of the newly featured Mute button, Instagram users can now mute a...
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week. In case you missed, Instagram announced in a rare press conference the launch of their new...
