There's no need for brands to hold off on influencer marketing campaigns during events like March Madness. Whenever large social events come around, like the Super Bowl or March Madness, many marketers begin to ask if they should hold off on their influencer marketing programs until...
Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018. If you want to know how someone feels, ask them. The unique nature of influencer marketing is such that influencers' enthusiasm (or lack thereof) can...
Now's the time to get your influencer ambassador strategy ready for implementation. We recently talked about how more money is coming into influencer marketing in 2018, which is fantastic, but it made us realize that now more than ever, brands need to begin developing ambassador programs...
Now that influencer marketing budgets are increasing, here's what marketers should expect across the industry. About a week ago, eMarketer released some new data stating that 70% of agency and brand marketers surveyed agreed that influencer marketing budgets will increase in 2018. Additionally, 89% of survey...
This simple process is sure to help enhance your influencer selection process. Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association, especially as many brands began dropping their affiliations with the National Rifle Association last week. As...
The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap. For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat gently, warning both influencers and brands that they must disclose when an influencer...
Raleigh-area Influencer Agency Takes Top Honors at Shorty Awards Among Best Agencies in Social Media Influencer content agency Carusele received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. This award recognizes the campaigns Carusele orchestrated in 2016,...
Content marketing company Carusele recently surpassed 3 billion impressions of native advertising on campaigns with a collective goal of 1.4 billion The company, which facilitates the creation and syndication of content for many large consumer brands, sells packaged content marketing programs that include both guaranteed content...
Carusele influencers open up about some of the struggles they encounter when working with brands. We recently held a webinar in which we talked to some of our favorite millennial influencers about different aspects of blogging and producing content for brands. It was great to hear...
After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have used it believe it’s an effective strategy. So what’s next? It’s still a relatively new...
