The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the week continued, other brands like Samsung and eBay have jumped on board. Directionally, we...
Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many benefits, there are still precautions marketers should take prior to handing out video assignments to their influencers. The...
Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog post as well as social content. Sounds like a good...
This article originally appeared on Forbes.com, on June 1, 2018 Building a business on the periphery of platforms you don't control is always fraught with risk. Add influencer marketing to the industries that didn't exist pre-social media, and count it among those that have thrived on...
As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs? The recent surge in influencer marketing has some marketers concerned that there's an authenticity crisis across the industry. At Carusele, we believe that if you follow these four simple steps, you can...
Do you know how your influencer marketing agency is counting influencer impressions? Yes - there are multiple ways to count influencer impressions from influencer marketing campaigns, and today we're breaking down four of the most common approaches we've seen. In the video above you'll notice that...
Is Facebook's new influencer search engine, Branded Content Matching, really worth all the buzz? The influencer marketing world has been in a frenzy since leaked screenshots of Facebook's own influencer marketing tool emerged last week, called Branded Content Matching. We weren't very surprised at the news considering...
Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it? If you haven't seen or heard of virtual influencers powered by artificial intelligence, they're getting a lot of press right now. In fact, one company just got 6 million in funding...
If your influencer marketing strategy relies on Instagram Pods, you might be in some trouble as Facebook begins to crack down. What are Instagram Pods? If you're not aware of what Instagram Pods are, they're groups of influencers who get together and like each other's content. So...
There's a component in influencer marketing many brands forget about while implementing campaigns...
