"How many influencers do you need to run an effective influencer campaign?" It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is not that simple. Unfortunately, it Depends. It depends on a lot of different things. The...
What is Influencer Marketing? Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific product or brand in their content. The goal is to reach the audience of the "influencers" with positive brand...
This article originally appears on Forbes.com, on April 27, 2018 While the Federal Trade Commission (FTC) has made clear for several years now that all paid endorsements must be clear and conspicuous, more and more research shows that influencers today either don't understand the regulations or don't...
Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers. Last week a certain Ad Age article received a lot of attention from our office and around the industry. The article reported as many as 78% of some...
It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines. Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC guidelines for influencer content. Now, we're diving into the steps marketers need to take if an...
Have you been thinking that it might be time to hire an influencer marketing agency instead of doing the work in-house? If so, we have seven insights to help you evaluate that decision. #1. Finding and Vetting Influencers Today, finding influencers isn't that difficult with the tons of...
Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback? Pinterest certainly thinks so, but do marketers? Considering recent issues from Instagram throttling their API and restricting data outputs to marketers, there's certainly some potential. But the company...
How will the Instagram API changes impact your marketing efforts? Some interesting things were happening over at Facebook headquarters last week as Instagram drastically reduced the number of API calls their developers can make by 96%, from 5,000 calls per hour to 200 calls per hour. While...
Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights. Facebook advertising used to be quite simple. Until recently, you could easily upload a list of emails to Facebook Business Manager and be able to get parameters, or the characteristics, of the audience...
Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers. Recently many articles have surfaced concerning fake followers and fake engagements that influencers are paying to have on their posts. While some think they can develop an artificial intelligence tool to...
