From 2004-2017, learn the history of influencer marketing. Influencer marketing has become an incredibly valuable tool for brands around the world. Interestingly, this “new” marketing tactic has been evolving steadily for more than a decade. So, what was the sequence of events that shaped the history...
Carusele announced today that it has served an estimated 4 billion impressions of native advertising for its clients since launching in January of 2015. The company provides specialized influencer marketing campaigns for large brands and retailers that involve testing each piece of content in real time...
The industry is about to change with a new influencer content targeting system developed by carusele. Influencer marketing as we know it has come a long way since the first semblance of this approach emerged in 2004. Now, 13 years later, over 86% of marketers...
The rise of influencer marketing has paved a new way for cause marketing initiatives. Influencer marketing is no longer the shiny, new trend it once was. Heading into 2017, 48 percent of marketers planned to increase their influencer marketing budget, catapulting the practice into legitimacy. However,...
Providing your influencers with an even balance of direction and creative freedom can elevate your creative strategy. As Influencer marketing becomes a more common practice, brands and agencies are beginning to recognize the need to create real and ongoing relationships with the right influencers. The days...
