An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 39% of marketers planned to increase their influencer marketing budgets this year. However, as the industry has grown over the last 10+ years,...

Carusele Earns 4 Influencer Marketing Awards   Carusele, a leading influencer marketing agency, announced today that their programs won three Excellence Awards (the highest honor) and one Distinction Award at the 24th Annual Communicator Awards. The awards honored influencer marketing programs Carusele managed for Wyndham Vacation Rentals...

The struggle to measure influencer marketing ROI   In a recent survey of marketers by Econsultancy, 65% said they faced a challenge measuring influencer marketing within their organization. Fair enough. Except we think influencer marketing is fairly easy to prove out. In fact, we’ve captured and reported everything...

  This article originally appeared on Newswire, on May 8, 2018 Carusele, a leading influencer marketing agency, announced today the release of a sophisticated new self-guided quiz entitled, “The 2018 Influencer Marketing Maturity Assessment.” The quiz is designed for consumer brands, retailers, and consumer services to evaluate...

Should marketers begin to change the way they develop influencer contracts?   Back in January, our president, Jim Tobin, attended an event in Las Vegas where YouTube influencer Jake Paul was scheduled to speak. As many marketers may recall, the event was just days after his brother, Logan...

Carusele, the leading influencer marketing system, announced today that it received two Audience Honor Awards at the 10th annual Shorty Awards for its work on Red Nose Day and Wyndham Vacation Resorts influencer promotions. “Most influencer marketing today is broken,” said Jim Tobin, president and founder...

While many brands are still fixated on Millennials, the next generation is slowly on the rise: Generation Z.   And there are many differences between Gen Z and the generations that came before them that can impact your influencer marketing strategy. Watch the video below or download...

Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.   As influencer marketing continues to grow, the FTC is surely on the lookout for brands and influencers that aren’t revealing their relationships. Just last year the FTC settled its first lawsuit against...

How many social media influencers do you currently follow?   Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy trying out the latest recipes they’ve published, or maybe you just like laughing at the...

These influencer marketing mistakes are ones you'll never want to make.   When it comes to influencer marketing, it's no longer a question of if brands are implementing campaigns, but how. The industry has now evolved into a multi-billion-dollar investment, but there are many brands out there implementing outdated approaches...

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