Trueviews Algorithm Helps Brands Choose Among Different Strategies Carusele, a leading influencer marketing agency, today announced its new “TrueViews Algorithm,” a new methodology for estimating actual reach from influencer campaigns for consumer brands and retailers. As brands increasingly resist paying for non-existent impressions or fake followers,...
Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing Carusele, a leading influencer marketing agency, today announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant...
Yes, it's still August and your mind is still set on the summer and your end of the season vacation, but the marketer inside you should already be thinking about the holiday season. Why? Because it's time to lock in your holiday influencers for the 2019 season. Why...
It's been six weeks now since Instagram first launched IGTV, their long format platform for video, and many marketers have been interested to learn how it's performing. If you can recall, ever since their announcement on June 20, 2018, there's been a lot of noise and...
Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While this is not the first time the media and technology company has been sued for this reason, it made us stop to consider - do people...
There's been a lot of talk in our industry about CGI influencers, also known as virtual influencers, over the last couple weeks. If you've not kept up, these influencers are "social media celebrities" created from computer graphics, meaning they aren't real. CGI Influencers are Not the...
New Engaged Audience Profiles Provide Deeper Insights for Influencer Marketing Carusele, a leading influencer marketing agency, today unveiled the latest addition to its advanced measurement system, Engaged Audience Profiles™. These new insights allow Carusele’s clients the ability to see demographic data about audiences engaging with their...
It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their influencer campaigns. In a study from earlier this year, almost 75% of marketers said...
Influencer marketing has not only growing in popularity but is growing in spend. An industry that was estimated to be worth $2B in 2017 is now expected to reach $10B by the year 2020. As this growth continues, it's more important than ever for marketers...
The winds are changing again for the influencer marketing industry as Unilever, Samsung, eBay, and other household brands announce that they’re taking a stand against influencers that purchase fake followers and falsify their engagements. While brands should have been doing this all along, this increased attention should compel...
