Looking to optimize your influencer strategy? Influencer marketing has come a long way since first emerging in 2004. Today, the industry has risen to be a multi-billion dollar industry and marketers are increasing their influencer budgets every year. However, as the industry expands there are still many...
After a successful year, Carusele would like to thank our award-winning influencers for their dedication and amazing work. Dear Partner, 2017 has finally come to an end. And while we’re settling into 2018, here at Carusele, we can’t help but be thankful for all the amazing accomplishments...
These 10 Influencer Insights can help you optimize your influencer marketing strategy this year. Chances are if you're not already doing influencer marketing, you're about to be. Recent studies have shown that influencer marketing on Instagram doubled in 2017, a trend that will likely continue this year...
After successfully founding two companies, Jim Tobin joins Forbes Agency Council. Jim Tobin, president and founder of Carusele and CEO and founder of Ignite Social Media, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and...
Not One Influencer Surveyed Chose Snapchat as Their Favorite Platform, Influencers Prefer Instagram. New research released today by Carusele, the Influencer Content Targeting System™, and TapInfluence, the complete influencer marketing SaaS solution, uncovered some surprising results about how influencers feel about various platforms heading into 2018. Of...
Carusele's new Audience Attention Algorithm is a new, proprietary metrics for measuring influencer marketing campaigns. Carusele, the Influencer Content Targeting System™, today announced the release of their third new algorithm to determine the efficacy of influencer marketing campaigns. The Audience Attention Algorithm automatically calculates the amount of time...
Optimize your influencer strategy with our new, simple quiz. It’s no secret that influencer marketing is growing rapidly. A recent survey of marketers revealed that 48 percent of brands were increasing their influencer budgets for 2017, so the trend is in the midst of continuing. But as...
Influencer campaign measurement evolves with a new was to rank influencer marketing performance. Carusele, the Influencer Content Targeting System™, today announced the release of their second new algorithm to score influencer marketing performance. This algorithm, called iStack™, ranks the performance of each influencer relative to one...
The new quiz allows brands to easily evaluate their influencer marketing strategy. Carusele, the Influencer Content Targeting System™, announced today the development and release of a self-assessment quiz entitled, “The Influencer Marketing Maturity Model.” The quiz is designed for consumer brands, retailers and consumer services to...
The new algorithm is designed to not only rank influencer-produced content, but help inform a brands content strategy. Carusele, the Influencer Content Targeting System™, today announced the release of their new Content Performance Index™ that ranks influencer content against both other content in each campaign as...
