Women’s Rogaine
Campaign Goal
Establish awareness and drive sales for Women’s Rogaine® Foam new product launch. Reach new audiences and expand the usage of Rogaine from thinning hair to a product designed for all women who desire “fuller and thicker hair”.
Strategy
Partner with lifestyle & beauty influencers to attend a and cover a launch event. Content creators were hand-selected to ensure reach extended to new audiences who were unlikely to have considered other Rogaine products. Each influencer produced premium social content covering a launch event and long-form posts discussing the product benefits. Some included the product in rounds ups of their favorite beauty products to position the new Foam as a beauty staple for many women.
