Women’s Rogaine

WOMEN’S ROGAINE #RogaineVolume CASE STUDY

Women's Rogaine Influencer Marketing Campaign
Women's Rogaine Influencer Marketing Campaign
Women's Rogaine Influencer Marketing Campaign
Women's Rogaine Influencer Marketing Results
Women's Rogaine Influencer Marketing Results
Women's Rogaine Influencer Marketing Results
Women's Rogaine Influencer Marketing Campaign
Women's Rogaine Influencer Marketing Campaign
Women's Rogaine Influencer Marketing Campaign

Campaign Goal

Establish awareness and drive sales for Women’s Rogaine® Foam new product launch. Reach new audiences and expand the usage of Rogaine from thinning hair to a product designed for all women who desire “fuller and thicker hair”.

Strategy

Partner with lifestyle & beauty influencers to attend a and cover a launch event. Content creators were hand-selected to ensure reach extended to new audiences who were unlikely to have considered other Rogaine products. Each influencer produced premium social content covering a launch event and long-form posts discussing the product benefits. Some included the product in rounds ups of their favorite beauty products to position the new Foam as a beauty staple for many women.

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