Cranberry Marketing Committee

CRANBERRY MARKETING COMMITTEE #USCranberries CASE STUDY

Cranberry Marketing Committee Influencer Marketing Campaign
Cranberry Marketing Committee Influencer Marketing Campaign
Cranberry Marketing Committee Influencer Marketing Campaign
Cranberry Marketing Committee Influencer Marketing Results
Cranberry Marketing Committee Influencer Marketing Results
Cranberry Marketing Committee Influencer Marketing Results
Cranberry Marketing Committee Influencer Marketing Campaign
Cranberry Marketing Committee Influencer Marketing Campaign
Cranberry Marketing Committee Influencer Marketing Campaign

Campaign Goal

The Cranberry Marketing Committee wanted to drive year-round demand for cranberries, specifically targeting spring and summer seasonal usage not typically associated with cranberries.

Strategy

Partnering with cooking and home entertainment influencers, we created a variety of 4th of July and Red, White and Blue summer themed content, intent on provided audiences with an alternative to summer berry staples like strawberries and blueberries.

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