Cranberry Marketing Committee
Campaign Goal
The Cranberry Marketing Committee wanted to drive year-round demand for cranberries, specifically targeting spring and summer seasonal usage not typically associated with cranberries.
Strategy
Partnering with cooking and home entertainment influencers, we created a variety of 4th of July and Red, White and Blue summer themed content, intent on provided audiences with an alternative to summer berry staples like strawberries and blueberries.
