Apothic White
Campaign Goal
Introduce and encourage audiences to try the new Apothic White, an Apothic Wine brand staple white blend whose flavor profile had been completely revamped.
Strategy
Carusele in partnered with cooking and home entertainment influencers to create a variety of content that would capture the essence of this vintage – “a white wine with darker motives.” They created recipes, tablescapes, and dinner parties inspired by the new blend. A group Pinterest board aggregated the high-quality, visual content to support social discovery and spread.
