Apothic White

About This Project

Goal:

Introduce and encourage audiences to try the new Apothic White, an Apothic Wine brand staple white blend whose flavor profile had been completely revamped.

Strategy:

Carusele in partnered with Party BluPrints to engage cooking and home entertainment influencers to create a variety of content that would capture the essence of this vintage – “a white wine with darker motives.” They created recipes, tablescapes, and dinner parties inspired by the new blend. A group Pinterest board aggregated the high-quality, visual content to support social discovery and spread.

 

Category
Food

Pin It on Pinterest