Walgreens Red Nose Day

WALGREENS RED NOSE DAY #RedNose CASE STUDY

Red Nose Day Influencer Marketing Campaign
Red Nose Day Influencer Marketing Campaign
Red Nose Day Influencer Marketing Campaign
Red Nose Day Influencer Marketing Results
Red Nose Day Influencer Marketing Results
Red Nose Day Influencer Marketing Results
Red Nose Day Influencer Marketing Campaign
Red Nose Day Influencer Marketing Campaign
Red Nose Day Influencer Marketing Campaign

Campaign Goal

Drive awareness around Walgreens’ Red Nose Day among US consumers and drive them in-store to purchase a Red Nose to support the cause.

Strategy

We teamed up with our influencers to create the “Red Nose Club” – a group of content creators hand-selected to help us kick-off the Red Nose Day campaign at Walgreens’ flagship store in Chicago. Members of the club conducted social shops, starred in a launch video, covered the launch event live, and created blog posts showing how everyone could support young children in poverty by purchasing a Red Nose at Walgreens.

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