Walgreens Red Nose Day

About This Project

Goal:

Drive awareness around Walgreens’ Red Nose Day among US consumers and drive them in-store to purchase a Red Nose to support the cause.

Strategy:

We teamed up with our friends at Party BluPrints to create the “Red Nose Club” – a group of content creators hand-selected to help us kick-off the Red Nose Day campaign at Walgreens’ flagship store in Chicago. Members of the club conducted social shops, starred in a launch video, covered the launch event live, and created blog posts showing how everyone could support young children in poverty by purchasing a Red Nose at Walgreens.

 

Category
Cause

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