Walgreens Red Nose Day
Campaign Goal
Drive awareness around Walgreens’ Red Nose Day among US consumers and drive them in-store to purchase a Red Nose to support the cause.
Strategy
We teamed up with our influencers to create the “Red Nose Club” – a group of content creators hand-selected to help us kick-off the Red Nose Day campaign at Walgreens’ flagship store in Chicago. Members of the club conducted social shops, starred in a launch video, covered the launch event live, and created blog posts showing how everyone could support young children in poverty by purchasing a Red Nose at Walgreens.
