Blue Rhino

BLUE RHINO #WheresYourRhino CASE STUDY

Blue Rhino Influencer Marketing Campaign
Blue Rhino Influencer Marketing Campaign
Blue Rhino Influencer Marketing Campaign
Blue Rhino Influencer Marketing Results
Blue Rhino Influencer Marketing Results
Blue Rhino Influencer Marketing Results
Blue Rhino Influencer Marketing Campaign
Blue Rhino Influencer Marketing Campaign
Blue Rhino Influencer Marketing Campaign

Campaign Goal

To highlight Walgreens as the retailer to find the Blue Rhino® tanks needed to fuel summer parties.

Strategy

Content creators developed visual blog posts and social shares about outdoor grilling and summer entertainment. We partnered with top-tier content creators including several male voices for the campaign. The influencers chosen to participate in the #WheresYourRhino campaign conducted social shops at Walgreens, created blog posts featuring their grilling party experience, and offered a retail-exclusive rebate to their readers.

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