Blue Rhino
Campaign Goal
To highlight Walgreens as the retailer to find the Blue Rhino® tanks needed to fuel summer parties.
Strategy
Content creators developed visual blog posts and social shares about outdoor grilling and summer entertainment. We partnered with top-tier content creators including several male voices for the campaign. The influencers chosen to participate in the #WheresYourRhino campaign conducted social shops at Walgreens, created blog posts featuring their grilling party experience, and offered a retail-exclusive rebate to their readers.
