Blue Rhino

About This Project

Goal:

To highlight Walgreens as the retailer to find the Blue Rhino® tanks needed to fuel summer parties.

Strategy:

Content creators developed visual blog posts and social shares about outdoor grilling and summer entertainment. We partnered with Party BluPrints to vet and hire top tier content creators including several male voices for the campaign. The influencers chosen to participate in the #WheresYourRhino campaign conducted social shops at Walgreens, created blog posts featuring their grilling party experience, and offered a retail-exclusive rebate to their readers.

 

Category
Lifestyle

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