Hills Bros.

HILLS BROS. CAPPUCCINO #CappTheNight CASE STUDY

Hills Bros. Cappuccino Influencer Marketing Campaign
Hills Bros. Cappuccino Influencer Marketing Campaign
Hills Bros. Cappuccino Influencer Marketing Campaign
Hills Bros. Cappuccino Influencer Marketing Results
Hills Bros. Cappuccino Influencer Marketing Results
Hills Bros. Cappuccino Influencer Marketing Results
Hills Bros. Cappuccino Influencer Marketing Campaign
Hills Bros. Cappuccino Influencer Marketing Campaign
Hills Bros. Cappuccino Influencer Marketing Campaign

Campaign Goal

Drive brand awareness and engagement among a target audience of women 35-54, living in the mid-west United States, during a key retail promotion period.

Strategy

Content creators crafted original holiday-themed recipes featuring Hills Bros. Cappuccino drink mix and included creative party planning tutorials for hosting a girls night in coupled with promotion of a Walmart coupon to drive retail traffic. The “Girls Night In” theme was extended during a special holiday broadcast of the web TV show ChicagonistaLIVE! aimed specifically at reaching women in the mid-west region. Content production was also supported by a collaborative Pinterest Board, a special #CappTheNight Twitter Party, and a weekly sweepstakes series designed to drive UGC and further engagement.

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