ConAgra Faces Behind Hunger
Campaign Goal
Inspire and activate audiences to help ConAgra fight child hunger in their communities by participating in the summer-long code entry.
Strategy
Influential content creators and photo journalists captured stories of fighting child hunger at Feeding America food banks around the U.S. They wrote blog posts, captured images, created video and encouraged their own followers to get involved by entering codes found on the back of ConAgra Foods products. This powerful content was syndicated to expand the reach of the original creators and reach targeted audiences across a variety of social networks.
