Campaign Goal
Drive awareness of Walgreens Photo Center online and in-store through content that promoted the ‘pursuit of happiness’ theme that was to be featured in the Walgreens Spring Photo Catalog.
Strategy
We teamed up with Lifestyle influencers to create high-quality photos of their experiences with the Walgreens Photo Center within their blog posts, host a giveaway, and publish content across their social networks featuring the hashtag #ShareLifesHappy. The program was supported by way of Facebook, Twitter, Instagram, GooglePlus, and Pinterest communications, with content amplification across publisher sites.
