Campaign Goal
Carusele partnered with a small group of trusted influencers to drive awareness of Walgreens Smoking Cessation products through original, educational content.
Strategy
In addition to original influencer content, our in-house team created an educational infographic highlighting the benefits of quitting smoking. While the infographic was syndicated by influencers and media outlets, our team measured the performance of the influencer’s organic content to identify top-performing assets. These assets were then converted into ads and strategically amplified to additional target audiences in an effort to expand the campaigns total reach.
