Carusele partnered with influencers to showcase Cold-EEZE Plus Defense Chewable Gels and its many benefits to the target audience in an effort to generate brand awareness and drive traffic to the brand website.
Key messaging was a crucial part of this campaign, as to not mislead audiences about the intended use of the product during the COVID-19 pandemic. Once influencer content was live, we monitored assets in real-time to identify those that performed best regarding our primary objective. We then amplified these high-performing assets via paid media on Facebook and Instagram to reach additional target audiences outside of the influencer’s organic following. Ads were monitored and optimized daily for optimal results.