Campaign Goal
Carusele partnered with a diverse group of beauty influencers to drive website traffic and eCommerce sales of select Radha Beauty products.
Strategy
Influencers each worked with the products and develop high-quality, thumb-stopping social media content to educate audiences and invite them to learn more. Our teams monitored assets in real-time to identify those that generated the most clicks and leveraged those assets to develop traffic-optimized social ads to drive additional audiences to Radha Beauty’s website. Ads were optimized daily, including lookalike audience targeting, which led the campaign to exceed web-traffic goals by 5%.
