UFC

UFC #RouseyRevolution CASE STUDY

UFC Influencer Marketing Campaign
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UFC Influencer Marketing Campaign
UFC Influencer Marketing Results
UFC Influencer Marketing Results
UFC Influencer Marketing Results

Campaign Goal

Drive viewership for the Rousey v. Holm UFC 193 fight and generate hype around the #RouseyRevolution.

Strategy

Utilize influencers with a strong personal brand in the fitness community to create content that furthered the #RouseyRevolution by supporting female empowerment and fit living. Content discussed each influencers’ personal journey and the inspiration they felt from Ronda Rousey’s story. They also shared the #RouseyRevolution video series and tapped the enthusiasm of their loyal follower bases to generate conversations and excitement for the fight.

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