UFC
Campaign Goal
Drive viewership for the Rousey v. Holm UFC 193 fight and generate hype around the #RouseyRevolution.
Strategy
Utilize influencers with a strong personal brand in the fitness community to create content that furthered the #RouseyRevolution by supporting female empowerment and fit living. Content discussed each influencers’ personal journey and the inspiration they felt from Ronda Rousey’s story. They also shared the #RouseyRevolution video series and tapped the enthusiasm of their loyal follower bases to generate conversations and excitement for the fight.
