Champions For Kids
Campaign Goal
Support and bring awareness to the Champions for Kids #FillTheCart Simple Giving Program which serves children in need of basic necessities through a simple donation of goods or money.
Strategy
Partner with content producers whose powerful social voices and authentic passions for supporting kids in need could help spread the word and encourage followers to get involved in Simple Giving. Each content creator participated in a social shop at their local Walmart to purchase snacks, school supplies, and personal care items with the purpose of highlighting how easy it is to make a difference and get involved with this Champions for Kids initiative.
