About This Project
Goal
Build awareness for The Design Network through aspirational content distribution by relevant syndication influencers and help drive website traffic to The Design Network.
Strategy
Designing a home can be a challenge, especially to the average homeowner. So, we tapped into our network and identified influencers with expertise in home design to generate awareness of The Design Network and its simplicity. As experts in the décor space and their audience, influencers understood that a person’s style is reflected across their home, and shared personal anecdotes and content across social and blogs to help audiences sharpen their design skills through the online tool.
