Campaign Goal
Build awareness and shift perception to Nice!® as a trusted, balanced food brand, ultimately increasing sales, in support of the Nice!® brand relaunch at Walgreens, as well as educate audiences about the benefits of featured products.
Strategy
Carusele partnered with our Walgreens VIP Influencers to showcase food and beverage products as must-buy items for health-conscious women. VIPs shared personal stories about their smart snacking, healthy travel snacking and more across blogs and social networks accompanied by an influencer hosted Twitter Party. Top performing #SimplyNicecontent was then boosted to reach more of the target audience.
