Campaign Goal
Drive awareness of in-store, back-to-school promotions of specific Clearasil products and promote discount specials (such as full line BOGO and $2.00 off coupon).
Strategy
We partnered with social influencers to produce content that drove awareness of in-store, back-to-school promotions of Clearasil Ultra® Rapid Acton Pads, Daily Face Wash and Vanishing Treatment Cream available at Walgreens. Influencers created blog posts and social content that inspired confidence and advice specifically to moms of teens while also educating them on the benefits of featured products. Campaign messaging was enhanced through an infographic, Twitter Party and sweepstakes, and boosted to expand reach.
