Campaign Goal
Spoonflower tasked Carusele with developing a program to drive traffic to the company’s print-on-demand (POD) wallpaper products site.
Strategy
Our strategy began by partnering with influencers in the DIY, home renovation, and home décor categories who created original content for blogs and social media highlighting their experiences creating POD wallpaper and tips for prospective buyers. As content went live, our team identified those top-performing assets in real time and syndicated them through news articles and social ads to reach additional target audiences. Retargeting optimizations accounted for over 80% of site purchases.
