Campaign Goal
FindAMortgageBroker.com wanted to leverage influencers to generate awareness of their brand and highlight the benefits of their services.
Strategy
To accomplish this, Carusele partnered with several influencers from different backgrounds that could each share a personal, unique story about the home buying process. Influencers authentically wove in key messaging and benefits of the brand while creating high-quality content for social media and blogs to support their stories. As content went live, our in-house team identified the top-performing content and syndicated assets in real-time via paid media targeting to reach additional audiences.
