Campaign Goal
Carusele developed an influencer marketing strategy designed to drive awareness of soy products on behalf of the United Soybean Board, secondarily supporting a summer contest the brand was managing.
Strategy
Our team identified and partnered with several foodie influencers whose audiences matched the target to develop high-quality content for social publication. In the midst of our program, having achieved our awareness goals, we switched to a traffic objective at the client’s request to drive traffic in support of the sweepstakes.
