United Soybean Board CASE STUDY

United Soybean Board Influencer Marketing Example
United Soybean Board Influencer Marketing Example
United Soybean Board Influencer Marketing Example
United Soybean Board Influencer Marketing Results
United Soybean Board Influencer Marketing Results
United Soybean Board Influencer Marketing Results
United Soybean Board Influencer Marketing Example
United Soybean Board Influencer Marketing Example
United Soybean Board Influencer Marketing Example

Campaign Goal

Carusele developed an influencer marketing strategy designed to drive awareness of soy products on behalf of the United Soybean Board, secondarily supporting a summer contest the brand was managing.

Strategy

Our team identified and partnered with several foodie influencers whose audiences matched the target to develop high-quality content for social publication. In the midst of our program, having achieved our awareness goals, we switched to a traffic objective at the client’s request to drive traffic in support of the sweepstakes.

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