Michigan Apples CASE STUDY

Michigan Apples Influencer Marketing Example by Carusele
Michigan Apples Influencer Marketing Example by Carusele
Michigan Apples Influencer Marketing Example by Carusele
Michigan Apples Influencer Marketing Results by Carusele
Michigan Apples Influencer Marketing Results by Carusele
Michigan Apples Influencer Marketing Results by Carusele
Michigan Apples Influencer Marketing Example by Carusele
Michigan Apples Influencer Marketing Example by Carusele
Michigan Apples Influencer Marketing Example by Carusele

Campaign Goal

In an effort to increase awareness of Michigan Apples as a brand, Carusele partnered with select influencers in the Michigan area to create high-quality content that informed and educated audiences.

Strategy

Influencer content was shared on respective social channels and the organic performance analyzed in real-time based on its ability to reach new audiences. Top performing content was given a boost with paid social ads and optimized daily based for maximum performance.

Additionally, the brand also leveraged top-performing assets for both brand-owned organic and paid content. Those assets leveraged for paid media were used to push audiences further down the funnel for purchase consideration.

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