In an effort to increase awareness of Michigan Apples as a brand, Carusele partnered with select influencers in the Michigan area to create high-quality content that informed and educated audiences.
Influencer content was shared on respective social channels and the organic performance analyzed in real-time based on its ability to reach new audiences. Top performing content was given a boost with paid social ads and optimized daily based for maximum performance.
Additionally, the brand also leveraged top-performing assets for both brand-owned organic and paid content. Those assets leveraged for paid media were used to push audiences further down the funnel for purchase consideration.