Campaign Goal
To build awareness and shift perception of Nice!® from a discount national-brand equivalent to a trusted, balanced food brand, Carusele partnered with Walgreens VIP Influencers to showcase food and beverage products as must buy BTS items for health conscious families.
Strategy
VIPs shared personal stories about their smart snacking, healthy lunch options and more across blogs and social networks. Content also showcased the in-store shopping experience. Top content was later amplified via paid media to reach more of the target audience and drive consumers in-store.
