HALLMARK #SignaturePaperWonder CASE STUDY

Hallmark Influencer Marketing Campaign
Hallmark Influencer Marketing Campaign
Hallmark Influencer Marketing Campaign
Hallmark Influencer Marketing Results
Hallmark Influencer Marketing Results
Hallmark Influencer Marketing Results
Hallmark Influencer Marketing Campaign
Hallmark Influencer Marketing Campaign
Hallmark Influencer Marketing Campaign

Campaign Goal

To drive excitement and awareness of Hallmark’s new Signature Paper Wonder collection, available exclusively at Hallmark Gold Crown stores, amongst Millennials and Gen-Xers who frequently purchased cards to celebrate a multitude of occasions.

Strategy

Carusele’s influencer partners started by creating inspiring, organic content that connected target audiences to Hallmark’s cards and engaged their network across social channels. Our team then analyzed the organic content daily and amplified top-performing pieces to additional audiences to optimize awareness through paid social ads.

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