Campaign Goal
Drive target audiences to VeraBradley.com with the goal of ultimately converting to sales during the 2018 holiday season.
Strategy
We partnered with fashion-focused millennial women to craft social media content highlighting featured products for holiday travel and gifting. Influencers shared personal stories and created click-optimized social posts to share across their channels. Content was analyzed based on its ability to drive quality traffic to the site, and top performing content was boosted through traffic optimized paid social ads.
