Campaign Goal
To aid in driving awareness of “the best-tasting stevia sweetener on the market”, Splenda® Stevia No Calorie Sweetener, in Canada around the Canadian Thanksgiving holiday, we partnered with food and recipe influencers to craft social media content highlighting holiday drinks and treats to entice audiences.
Strategy
The thumb-stopping, mouth-watering imagery influencers produced leveraged a variety of content types to maximize awareness. Our team then analyzed and identified top-performing assets quickly, and implemented a paid media strategy that was optimized daily for maximum awareness to target audiences.
