Campaign Goal
In an effort to drive quality website traffic to Arc Online that would ultimately lead to Smart Cuisine product sales, we partnered with influencers to drive audiences down the path to purchase.
Strategy
High-quality, foodie influencers started by creating thumb-stopping content for social media focus around recipes and product usage, enticing audiences to learn more.
Our team then identified which influencer assets organically drove the most traffic and amplified those top performers to target audiences using a customized paid media strategy and look-a-like targeting of website visitors. With this strategy, we exceeded our web traffic goals by nearly 37%, with influencer content generating a 0.94% click-through rate towards purchase consideration.
