Colgate Give A Smile
Campaign Goal
To raise awareness around the repairing effects of Colgate Total® Daily Repair toothpaste, as well as Colgate Total’s collaboration with the American Diabetes Association®.
Strategy
We asked content creators to incorporate Colgate Total Daily Repair into their everyday routine, while also highlighting some of the other ways that they stay healthy, active, and happy. We also partnered with members of the medical and diabetes communities to extend the #GiveASmile conversation throughout American Diabetes Month, by discussing the relationship that exists between oral health and diabetes. Content was syndicated through influencer partners across social channels to extend the campaigns impact and engage target audiences.
