Tyson Foods

TYSON #WinWithWings CASE STUDY

Tyson Influencer Marketing Campaign
Tyson Influencer Marketing Campaign
Tyson Influencer Marketing Campaign
Tyson Influencer Marketing Results
Tyson Influencer Marketing Results
Tyson Influencer Marketing Results
Tyson Influencer Marketing Campaign
Tyson Influencer Marketing Campaign
Tyson Influencer Marketing Campaign

Campaign Goal

Leading up to the biggest football game of the year, Tyson wanted to raise awareness and drive demand around the launch of new Tyson® Bone-In Wings’ regional flavors and the nationwide launch of the Tyson® Buffalo Boneless Wyngz.

Strategy

In collaboration with home entertainment influencers, we produced premium game-day themed content across social platforms. Recipes, party platter inspiration, and styled visuals helped Tyson generate sales for the featured products.

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