Tyson Foods

About This Project

Goal:

Leading up to the biggest football game of the year, Tyson wanted to raise awareness and drive demand around the launch of new Tyson® Bone-In Wings’ regional flavors and the nationwide launch of the Tyson® Buffalo Boneless Wyngz.

Strategy:

In collaboration with Party BluPrints and other home entertainment influencers, we produced premium game-day themed content across social platforms. Recipes, party platter inspiration, and styled visuals helped Tyson generate sales for the featured products.

 

Category
Food & Beverage

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