Campaign Goal
To engage existing and potential baby registrants through social media content to influence expecting moms to click-through to Britax product pages.
Strategy
Carusele leveraged expecting mom and experienced mom influencers to promote and educate audiences on the unique benefits of Britax products. Visual content across blogs was made shoppable to encourage additional site traffic, while all social shares were optimized to drive traffic to Britax product pages. Later in the campaign, top performing content was boosted through a paid media strategy and optimized in real-time to deliver additional site traffic by reaching audiences beyond the influencers’ organic follower base.
