THE SOLA COMPANY #SOLASWEET CASE STUDY

The SOLA Company Influencer Marketing Case Study
The SOLA Company Influencer Marketing Case Study
The SOLA Company Influencer Marketing Case Study
The SOLA Company Influencer Marketing Results
The SOLA Company Influencer Marketing Results
The SOLA Company Influencer Marketing Results
The SOLA Company Influencer Marketing Case Study
The SOLA Company Influencer Marketing Case Study
The SOLA Company Influencer Marketing Case Study

Campaign Goal

The SOLA® Company wanted to leverage influencer marketing to generate awareness and educate audiences about their full suite of products among health-centric millennials and older diabetics within the U.S. Secondarily, the brand wanted to leverage the campaign to produce a high volume of high-quality content they could repurpose after the campaign.

Strategy

In an effort to not only reach but exceed the initial goals outlined by the brand, Carusele implemented a 3-month influencer marketing strategy. We hand-selected a mix of 12 influencer partners from lifestyle and healthy living categories to create high-quality visuals, creative recipes, thumb-stopping social videos, and social stories designed to engage audiences, to then distributed content across social media and blogs. Our team then identified top-performing content in real time and amplified the content to additional audiences outside of the influencers organic following with a strategic paid media strategy.

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