ALTAR’D STATE #STANDUPFORGOOD CASE STUDY

Altar'd State Influencer Marketing Case Study
Altar'd State Influencer Marketing Case Study
Altar’d State Influencer Marketing Case Study
Altar'd State Influencer Marketing Results
Altar'd State Influencer Marketing Results
Altar'd State Influencer Marketing Results
Altar'd State Influencer Marketing Case Study
Altar'd State Influencer Marketing Case Study
Altar'd State Influencer Marketing Case Study

Campaign Goal

To gain awareness and generate engagement around Altar’d State’s spring fashion line, ultimately driving demand and sales both in-store and online for the brand.

Strategy

Prior to the launch on the spring 2019 season, we partnered with fashion-focused millennial influencers to craft social media content highlighting Altar’d State’s in-store experience and featured products selected by the brand. Influencers shared their personal stories accompanied by original, thumb-stopping social videos and social content designed to drive online engagement across their social channels. Carusele then analyzed content in real-time based on our ability to drive quality engagements and boosted the top performing content to optimize awareness through paid promotion from influencer channels.

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