Campaign Goal
Lucky Supermarkets wanted to be known as THE place to buy Fourth of July grilling essentials in an effort to improve in-store traffic to retail locations.
Strategy
To accomplish the client’s goals, we carefully selected influencers known for creating thumb-stopping visual foodie content, to share unique experiences across their blogs and personal social networks. Then, using our Content Performance Index™ to monitor content in real-time, we boosted top-performing pieces to customized and geo-targeted audiences for maximum reach.
