ALMAY #AlmayTrueYou CASE STUDY

Almay Influencer Marketing Campaign
Almay Influencer Marketing Campaign
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Almay Influencer Marketing Results
Almay Influencer Marketing Results
Almay Influencer Marketing Results
Almay Influencer Marketing Campaign
Almay Influencer Marketing Campaign
Almay Influencer Marketing Campaign

Campaign Goal

Build awareness for Almay rebranding while featuring Almay Shadow Squad™ products at Walgreens and helping drive shoppers in-store.

Strategy

We partnered with 15 beauty influencers who shared personal stories with their audiences about creating unique beauty looks that reflected their style, and tips on how readers can re-create their own looks with Almay products. To amplify messaging, top performing content was given a boost to reach target audiences outside of the creators’ organic following via targeted boosting and secondary
syndication across Carusele’s extensive network.

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