Campaign Goal
To build awareness of Glow vitamins by Nature Made at Walgreens, and help increase the credibility of beauty equity and ceramides.
Strategy
After hand-selecting influencers who aligned with the brand’s objectives, we invited 12 partners to participate in this trial campaign. Influencers took Glow for 30-days and documented their experiences to share with the community. Additionally, influencer also shared personal skin regimens and easy ways to fight the aging process through their blogs and social content.
