Campaign Goal
Drive brand awareness of Wet Ones® Sensitive Skin Canister, Wet Ones Antibacterial Canister and Wet Ones Travel Pack, available at Walgreens, as well as the Wet Ones “Messiest Kid in America” digital contest. Our team also aimed to educate audiences about the benefits of using Wet Ones to clean up messes and kill germs on the skin!
Strategy
We partnered with top best Mommy influencers who are always on the go and always looking for the best products that make their busy lives easier. These women each created content inspired by their everyday lives and the messes that wet ones helped them seamlessly clean up. In addition to sharing their stories across social media, our influencers hosted a 1-hour Twitter party for moms from all over the country to join and share their stories and experiences. This campaign provided a relatable story among mothers and had such amazing support through positive engagement and created a dialogue about the brand among readers.
