JORDANA COSMETICS #BestBeautyBuyChallenge CASE STUDY

Jordana Cosmetics Influencer Marketing Campaign
Jordana Cosmetics Influencer Marketing Campaign
Jordana Cosmetics Influencer Marketing Campaign
Jordana Cosmetics Influencer Marketing Results
Jordana Cosmetics Influencer Marketing Results
Jordana Cosmetics Influencer Marketing Results
Jordana Cosmetics Influencer Marketing Campaign
Jordana Cosmetics Influencer Marketing Campaign
Jordana Cosmetics Influencer Marketing Campaign

Campaign Goal

To build brand awareness for Jordana Cosmetics at Walgreens, driving shoppers in-store to visit the new display while also highlighting Walgreens as an accessible, inclusive beauty destination.

Strategy

Many consumers think that the best makeup is going to cost them a fortune to buy. To dispel this myth, we partnered with 20 influencers to showcase affordable drugstore beauty products that can make anyone feel fabulous. Armed with $20, influencers headed to their local Walgreens to raid the new Jordana Cosmetics display and come up with a summer look that is both pretty and practical to share with their audiences. They created summer look How-Tos, hauls and tutorial videos focused on Jordana’s new products and best sellers. We also supplied them with Jordana’s top-selling products to giveaway to lucky followers!

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