Campaign Goal
To drive awareness of Zephyrhills® Brand Natural Spring Water’s “Project Flourish” in and around Tampa, while educating and encouraging audiences about #ProjectFlourish and how they can participate and enhance the community.
Strategy
To achieve our goals, Carusele implemented a three-phase campaign, partnering with Tampa influencers to promote various community projects in the area via interactive social media content, such as polls, and blog content. After influencer content had gone live, we used our cStack™ algorithm to identify top performing content and ran a geotargeted paid media strategy to ensure we reached the exact target audience the brand wanted to reach.
